Klingande Presents First Ever Facebook Live Streamed Music Video for
“Somewhere New” (feat. M-22)
Out Now via Ultra
Watch Music Video: http://bit.ly/2bZhvPS
Watch Behind The Scenes via YouTube: http://bit.ly/2ctL2Ai
Music history was made last Thursday, when French DJ and producer Klingande teamed up with At Night Studios to release the first ever live streamed music video on Facebook for new single “Somewhere New.” Telling the story of a couple who break into another dimension that fulfils all their fantasies and wishes, the video features perfectly executed dance choreography, seamless set changes, and clever camerawork.
As it was Facebook live streamed, the video had no retakes, no editing, and no post-production. All produced in one single take, the first and only performance was the finished and final product. Director Måns Nyman planned a selection of creative scenes, alongside producer from At Night Studios Marcus Lindgren: “When the first shot is made that’s the one we have to go with. Because it’s live.” Whilst Marcus adds how much preparation went into the video “we have no control over the outcome since it’s live. However, we’d been planning for months to get the right lighting, dancing, the right queues, projection, balloons etc. A lot of things that have to go according to the plan.”
Impressively, the video goes exactly according to plan. 40 people came together and told a wonderful story through 11 different environments with a range of props, professional dancers and actors; all wrapped up into three minutes on one phone camera shot.
Alongside the live take is a five minute behind the scenes video, which perfectly displays how much effort each and every crew member put in to successfully make this historic moment. Such detailed production used in the live performance thoroughly deserves to go down in history within the world of music and technology thanks to Klingande and At Night Studios.