MTV LIVE SET TO AIR THE WORLD PREMIERE OF
‘HARD10-A DECADE OF CRASHING SOUND BARRIERS
WITH HARD, HOLY SHIP! AND DESTRUCTO’
SATURDAY, JUNE 10 AT 9:00 PM ET.
DOCUMENTS THE STORY OF ONE OF AMERICA’S MOST INFLUENTIAL
LIVE MUSIC EVENT BRANDS AND ITS FOUNDER GARY RICHARDS !
FILM ALSO TO BE AVAILABLE FOR VIEWING VIA
BEGINNING MONDAY, JUNE 12 AT NOON PT
Over the last decade, HARD Events and its founder Gary Richards aka producer/DJ DESTRUCTO have been supporting emerging electronic and hip-hop music through its hallmark events such as HARD SUMMER, HARD Day of the Dead and HOLY SHIP! This Saturday, June 10 at 9:00pm ET, MTV Live-the destination for concert and live-music music programming-will premiere HARD10-A DECADE OF CRASHING SOUND BARRIERS WITH HARD, HOLY SHIP! AND DESTRUCTO, a documentary chronicling the story of one of the greatest party brands rise over the past decade.
Monday, June 12, HARD will commence streaming the documentary in its entirety at noon PT via www.facebook.com/hardfest with a Facebook Live interview with Gary Richards to discuss the film set for 1:00 pm PT. All airtimes for HARD 10 on MTV Live
Saturday 6/10, 9:00 P.M. ET
Saturday 6/10, 12 Midnight ET
Monday 6/12, 12 Midnight ET
Tuesday 6/13, 12:00 Noon ET
Wednesday 6/14 9:00 P.M. ET
Thursday 6/15, 5:30 P.M. ET
Friday 6/16, 8:00 P.M. ET
The HARD stage has played host to everyone from Ice Cube, Calvin Harris, The Weeknd, Major Lazer, A$AP Mob, Pharrell and Future to Giorgio Moroder, Jack U, Die Antwoord and The Chemical Brothers. Moreover, the brand has continually evolved. HARD has delivered an unforgettable experience to millions of music fans over the years and augmented the mainstream rise of many leaders in the electronic music genre including deadmau5, Calvin Harris, Skrillex, Justice and many more. This 30-minute special takes the viewer through the history of HARD, one of America’s most influential live music brands, the story of its founder, music executive and producer/DJ Gary Richards aka DESTRUCTO and a behind-the-scenes take on HOLY SHIP!, HARD‘s electronic music cruise.
The viewer is privy to archival footage of HARD’s first-ever party HARD NYE in Los Angeles in 2007 as Justice, Steve Aoki and Peaches ring in the new year. There is also behind the scenesfootage of DJ AM’s epic Daft Punk set from HARD HAUNTED MANSION in 2008, as well as interviews with Richards and HARD luminaries and fans Steve Aoki, DJ Snake, Giorgio Moroder, Dita Von Teese, Claude VonStroke, Too $hort, Anna Lunoe, Duke Dumont, Justin Martin and Ghastly. HARD10—A DECADE OF CRASHING SOUND BARRIERS WITH HARD, HOLY SHIP! AND DESTRUCTO–is the documentary debut of prolific music journalist Steve Appleford (Rolling Stone, Los Angeles Times, LA WEEKLY). Tracks from Dog Blood, Aphex Twin, Destructo, Giorgio Moroder, Dusky, E-40 featuring Too $hort, Justin Martin, Ghastly and Carte Blanche highlight the soundtrack in this story.
“The music landscape has changed drastically over the last 10 years but one thing always remains the same good music is good music. When HARD was getting off the ground, it was about bringing people together in downtown LA to experience quality music together,” says Gary Richards. “It’s incredible how much the HARD audience has grown and I’m thankful for all the fans around the globe that have come to celebrate with us at our festivals, stages and aboard HOLY SHIP! I am thankful for all the amazing artists who performed at the festival over the years. You really made HARD hard. I hope this MTV piece sheds some light on the past 10 year history of HARD and my life.”
Upcoming HARD Events include:
|July 28th||HARD Red Rocks||Red Rocks Ampitheater||Morrison, CO|
|August 5 – 6||HARD Summer||The Speedway||Fontana, CA|
|January 6 – 10||HOLY SHIP! 10.0||The Norwegian Epic||Caribbean||SOLD OUT|
|January 10-13||HOLY SHIP! 10.0||The Norwegian Epic||Caribbean||SOLD OUT|
Listen to Gary Richards aka DESTRUCTO’s HARD 10 playlist on Spotify here.
About HARD EVENTS:
HARD Events was founded in Los Angeles in 2007 by Gary Richards (who also produces and DJs under the name Destructo) to return to his roots promoting live concert events. Starting as a small underground party in downtown Los Angeles a decade ago, the HARD brand has grown to global levels. From such festival brands as HARD SUMMER, HARD Day of the Dead, the HOLY SHIP! electronic music cruise and HARD Red Rocks to HARD-hosted stages at major festival properties as the U.K.’s Creamfields, Australia’s Stereosonic and the U.S.’ Voodoo Music + Arts Experience, HARD has become synonymous with larger-than-life performances, educated party people, top-of-the-line productions and the brightest rising stars in future music. In 2016, HARD Events flagship festival HARD SUMMER was headlined by Ice Cube and Major Lazer, drawing approximately 150,000 fans to Southern California.
About Gary Richards aka DESTRUCTO:
Gary Richards is the founder of HARD Events, the world-renowned event and festival company recognized for landmark festivals such as HARD SUMMER, HARD Day of the Dead and the electronic music cruise HOLY SHIP! Though he is now a long-time LA resident (who even named his third EP West Coast), Richards grew up in Washington, DC with a music industry father who worked in radio and concert promotion. Prior to starting HARD in 2007, Gary Richards was handpicked by legendary producer Rick Rubin to handle A&R duties for the electronic music division at Def American Recordings. He has been included on the “50 Most Important People in EDM” list by Rolling Stone twice and featured on Billboard’s annual Dance Power Players list of artists and execs for the last four years.
In addition to his duties as a concert promotion executive at Live Nation, Richards is also a recording artist and producer/DJ under the moniker DESTRUCTO. Since 2011, Richards has dominated the dance floor on his own terms. He went from the acclaimed Technology EP (2012) and Higher EP (2013) to high profile remixes for artists as diverse as Depeche Mode, Giorgio Moroder, Major Lazer, Rob Zombie, Digitalism and more. 2014 saw the precision-guided producer in the realm of g-house (where rap melds with house music) introduce his singular solo style with the West Coast EP, boasting collaborations with YG, Ty Dolla $ign, Problem, Too $hort, Warren G and Kurupt. Along the way, he’s touched down for shows everywhere from Australia and Fiji to Tokyo and Ibiza in addition to crisscrossing the country on last fall’s “The Renegade Tour” alongside the likes of D.R.A.M., E-40, iLoveMakonnen, Felix Da Housecat and more. His latest EP RENEGADE, out now on his label HITS HARD, features collaborations with E-40 and Too $hort, Ty Dolla $ign & iLoveMakonnen, Pusha T & Starrah, Problem and Freddie Gibbs. www.djdestructo.com
About HOLY SHIP!
Presented by HARD Events, Cloud 9 Adventures and The Bowery Presents, HOLY SHIP! is the premiere electronic music cruise. Taking place aboard Norwegian Cruise Line’s beautiful luxury liner, the Norwegian Epic it embarks on two sailings a year with 2018 marking its 10th and 11th voyages. It’s all aboard with electronic music genres’ foremost talent (Pharrell, Tiesto, Ty Dolla $ign and Kaskade are just a few who have made surprise appearances aboard), exhilarating pool parties, artist-led activities, theme nights, and exclusive B2B sets that can only be found on HOLY SHIP!
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