Shift K3Y has been one of our favorite “under the radar” producers lately, and the new music video he just released for his track Gone Missing, feat. BB Diamond, is a great visual representation of the potential this guy has. Both professional and creative, the video is expertly produced and takes the viewer on an entertaining journey backed by a catchy and energetic house beat. Both the adrenaline-fueled beat and sexy, not sappy, love story take us back to the roots of the current dance music craze, reminiscent of classic “throwback” jams like Katy B’s On A Mission. Check out the full press release and more on Shift K3Y from Magnum PR below.
Single and Remix EP Part 1 Out Now Via Ultra Records
Stream “Gone Missing“
“It’ll be a real challenge trying not to groove to this bumping track!”
“Opening in a synth haze, BB Diamond’s piercing vocals give way to house-aligned production that comes laced with vivid colour”
“Some of you may still be sleeping on Shift K3Y, so allow me to enlighten you. This young London-based producer has been making waves with upbeat, funky remixes and layered, complex instrumentals–riding the UKG revival that we’ve all come to obsess over.”
Earlier this month, producer, singer, DJ, and instrumentalist Shift K3Y returned with his brand new release “Gone Missing,” a UK garage heater that showcases the artist’s thriving talent and remarkable ability to stretch his versatility across a range of genres. Now the virally seeded track is being re-imagined by Boiler Room’s Joe Alexander who has directed the official music video for the single. Encompassing the lifestyle, culture, and energy of London’s bustling youth culture, Alexander sets the perfect scene to carry the viewer away into the audio-visual’s adrenaline rush narrative. Watch here.
The “Gone Missing” single also marks a buzzworthy team up with songstress BB Diamond, a performer who has spent the last year on tour as a backing vocalist for Jess Glynne, Katy B, and Ella Henderson, and who is also being developed under Turn First Management alongside Rita Ora and Ellie Goulding.
Additionally, Jankel has invited producers The Him and Gregor Salto to jump on board with their own interpretation of the track on the “Gone Missing” official remix pack. The variation in production styles will find a welcome home with dance music fans across the spectrum. Veteran producer Salto throws a hyperactive two-step spin on the single that proves ideal for club play, while The Him flex their euro house sound on the track and transform the single into a peak hour pick. While Salto and The Him have infused the single with a new breath, stay tuned for part two of the remix soon to come on Ultra Music.
Speaking on “Gone Missing,” Lewis states:
“Words can’t really describe how excited I am for this release, its been the longest in the making out of all my tracks so far. The journey that this track has taken, and everything that has been thrown at it, and its still standing in time for release. To me this is what I would consider a new school take on a very familiar UKG sound.”
|ABOUT SHIFT K3Y |
Lewis has been awaiting the proper moment to release the single to the world and the timing is perfect. Having spent the summer touring alongside the likes of Steve Aoki, DJ Snake, Bauuer, as well as receiving co-signs from Skrillex very early on in his career, it’s apparent that Shift K3Y is a truly special, and acknowledged talent in electronic music.
Training himself to exist on five hours of sleep a night, Jankel’s work ethic and love for music, means he works around the clock. Writing songs while constantly on the move around the globe, Jankel has been cultivating a musical catalogue that far exceeds his young years. Not failing to mention his chart success with “Touch” and “I Know,” “Touch” charting at #3 on the Official UK Chart, Jankel’s back catalogue is already extensive and impressive; most recently sharing his “Off The Record” project, which garnered support across the board from Clash Magazine to Pitchfork, Revolt, and Okay Player.
With his fourth single via Ultra Records in the US and Columbia Records in the UK, “Gone Missing” hears Shift K3Y return to his celebrated sound and prove himself as a skilled and undeniably brilliant producer. The song will feature on his forthcoming debut album, which has already seen contributions from the likes of Chaka Khan, DJ Mustard, MNEK and James Fauntleroy.
|Follow Shift K3Y’s journey:|
Official site: http://www.shiftk3y.com