Last night we hosted our 20th charity event at Red Rocks and what a special night it was! Situated at the base of the ramp entrance, at the top of the upper south lot, we’ve hosted a booth for 20 EDM shows over the last two years, where fans have been encouraged to donate to various nonprofits in exchange for entering a raffle to win artist merch, meet & greets, and tickets to upcoming shows. Some events have been more successful than others, but last night took the cake.
It all started a couple months back when RÜFÜS DU SOL became the first artist that we’ve worked with in this capacity to take an active interest in which charity we partnered with. We were considering three total, so we sent them some info on each and they got back to us and let us know that they wanted to go with TACT, which stands for Teaching the Autism Community Trades. Most artists are happy to help with contributing merch, tickets, or meet & greets for us to give away, but RÜFÜS were the first to actually ask if they could have a say in who we worked with. To us, that speaks volumes.
Fast forward to last night – night one of RÜFÜS DU SOL’s inaugural headlining Red Rocks performance, with support from another fabulous live electronic act, Bob Moses. The excitement in the air was palpable, as fans had been waiting almost a year since RÜFÜS’s last Denver performance and over two years since their last Red Rocks performance, as main support for Chromeo in 2017. Everything went right from the moment we pulled up.
There was already a table and chairs awaiting us at our booth spot, which in hindsight was probably coincidental and not actually intended for us, but we’ll take it. It was a sign of things to come. Shortly after, Mason and Amanda from TACT chugged up to the spot in TACT’s red and white 1963 Chevy Corvair van, which was reminiscent of an old VW bus, only cooler. The significance, which we would all eagerly explain to interested passers by throughout the night, was that the van was given to TACT and restored & rebuilt by their very own students.
That’s what TACT is all about – teaching kids, with autism useful skills and trades. And with the autism community suffering from an astounding 90% unemployment rate, the work they are doing is immensely valuable. Instead of the normal 10% job placement rate, students that go through the TACT program obtain jobs at a remarkable 86% rate.
With the help of Mason, Amanda, and their badass van, the donations began flowing in. When it comes to these events, every crowd is different. Some are generous, some not so much. It can be easy to get discouraged when person after person walks past the booth and ignores our offers of free tickets, merch, and meet & greets for the mere cost of $1, of which 100% goes to charity. Or when they come and grab some free sunglasses but can’t be bothered to hear what we’re about. But events like last night make it ALL worth it!
It seemed like literally 80% of the fans that flocked by our little booth were genuinely interested in what we were doing, and while the $433.75 that we raised amazed us, it’s the fact that so many of you were interested, kind, and passionate about the cause, that really has us glowing. You had questions about what we were doing, how you could get involved, and you were more than generous with your donations. It really shouldn’t come as any surprise, considering the coat drive that we hosted at the Fillmore for the RÜFÜS show last year was one of, if not THE most successful event of last year’s campaign.
On top of RÜFÜS DU SOL having the best fans, if we could give an award to an artist with the best team, they’d be taking that home too. Everyone that we’ve worked with, from their PR agents like Kelsi to their tour manager Derek to Kyle and the merch team, have been the definition of professional and we have the utmost respect for them. They’ve gone over the top to support us and the cause and were also very generous with giving us lots of merch to hook you guys up with last night. Big thank you to them.
Last but not least, the Red Rocks staff last night ALSO went above and beyond! They were helping us rope the fans in, spreading the word about the cause, being super friendly, and just plain rocking it. Special shout out to the Park Ranger who was rewarding every fan that donated with a high five 🙂
All in all we couldn’t have asked for a better night and we’re so appreciative of everyone involved. We’re looking forward to seeing what our last two events of the season have in store – October 4th for Hope Lives (Breast Cancer) at Snails, and October 18th for Metro Caring (Hunger) at Troyboi. THANK YOU!